Le Spritz Seltzer

BRANDING | PACKAGING 

Le Spritz is a line of spiked sparkling seltzers from the brand LaCroix. Trying to keep with LaCroix’s quirky and fun brand, Le Spritz has a bit more of a refined look and feel to it. The identity and packaging design is cleaner and more simplistic than that of LaCroix, which is purposfully intended to reflect that fact that this is an alcoholic beverage.