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Umbra CBD Oil

BRANDING | PACKAGING | WEBSITE

UMBRA is an all-natural line of CBD oil focused solely on promoting and aiding sleep. The product name and logo also reflect the element of sleep, which is where the word “umbra” comes from. The word "umbra" derives from the Latin word for shadow, when the moon is experiencing the total phase of an eclipse and light is completely blocked. My goal for this project was to create a clean, sophisticated, and overall simple design that would reflect the natural and calming ingredients of the product. 

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