The GAP 2019 Annual Report

The Gap Inc. is one of the world’s most iconic apparel and accessories brands. The Gap has recently been aiming to make their business and clothing more sustainable, which is why it was so important to showcase this initiative in their annual report. Taking something as mundane and dull as an annual report and creating a visual story was the main challenge for this project, however, focusing on a narrative was the key to this project. The sustainability and eco-conscious narrative which runs through the report is enhanced by keeping with The Gap’s existing classic, clean, and modern brand aesthetic. The overall goal for this annual report was to tell the story behind this iconic clothing brand using the theme of sustainability to talk about the company and it’s future.